Marketing and Brand Building
Our marketing and brand building segments engage prospective students through avant-garde marketing. Marketing plays an important and influential role in generating leads and enrolling qualified
UTS generates the entire website and marketing material to match the brand standards and meet specific needs of our academic partners. We determine and specifically address the target audience for your particular degree program. We provide integrated suite of services that continue throughout the entire student lifecycle that are based on 'University First Model' that implies providing services customised as per each university / institutes requirements.
Additionally, we employ advanced techniques for utilising direct response marketing, search engine optimisation, database marketing, email, social media, paid search, pay-per-click, conferences, business-to-business, online educational directories and traditional advertising. We strategically time and track our campaigns and follow-up communications to best meet your enrolment goals, resulting in an even, steady flow of predictable and high-quality enrolments.
Our creative squad performs a deep dive into our academic partner's brand and degree program, extracting the key elements that differentiate their program from rest of the competition, determining the exact audience to enhance the brand.
Our marketing strategies incorporate:
- Extensive use of data mining, statistical analysis, quantitative examination and predictive modelling
- Nonstop assessment of all current and future marketing channels
- Amalgamation of new media channels into the overall marketing mix
- Continuous behavioural, predictive and overall re-targeting efforts
- Monthly strategies geared towards extension of the partner's brand